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Sales and marketing can be a guessing game.

However, technology has given teams the ability to see for themselves exactly what their strategies are doing. Using data analytics, they can monitor customer activities and tie them to specific sales efforts.

With so many brands now using analytic Read More

Trust is a very important thing in the business world. If you have a trustworthy company, then you’ll see a range of benefits.

Consumers are more likely to be interested in you if they can trust you. Investors are more likely to invest in your business if it’s trustworthy as well.

The key is Read More

For anyone with a website to look after, one of the main considerations is to draw in as much traffic as possible. We have written much on this site regarding the various methods of achieving that.

The only question now is: which are actually the most effective? It is sometimes the case that a l Read More

Testing and rooting out bugs are integral parts of any successful application development process.

Contrary to popular belief, application security testing doesn’t need to be an arduous process.

In this post, I’ll introduce five easy steps that will help you to integrate security testing int Read More

Entrepreneurs are always looking for ways to improve their business. They search long and hard for tips and hacks that will drive them forwards. Typically, everyone is after the answers to the same questions. How can I get more customers? How can I make more money? These are the two most asked ques Read More

Email is crucial to running your business, so how can you cut back?

The following steps go beyond the basics, showing you how to create systems to get organized and keep your inbox in check.

What would you do with a few extra hours every week? Here’s how you can find out. Read More

Since the original iPhone was unleashed on the world nearly a decade ago, the rise of mobile devices has taken users and the internet by storm.

As this trend progresses, more and more websites that were previously designed as a desktop experience have become mobile optimized to provide the same Read More

You must be incredibly careful when venturing online, especially when it comes to your business. Unlike at home, you can’t afford for your data to be lost or for viruses to take hold of your devices.

So, you’re going to need to follow a few safety tips to make sure you don’t suffer any issues. L Read More

With over 1.6 billion monthly active users, there is no doubt that Facebook is the place to be when it comes to looking for platforms to scale your growing business. But how can you leverage this dominant social media channel to make the most of your impressive business efforts?

Here’s a list of Read More

The money’s starting to flow into Instagram.

Thanks to the visual social network’s growing active user base, major ROI on direct response advertising, an average annual follower growth rate among brands of 100 percent and new advertising formats and capabilities being rolled out regularly, compa Read More