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Unilever owned irreverent male body spray Lynx (known as Axe in many markets) taking advantage of the well publicised activities of Prince Harry in Las Vegas. As story of what happened and the naked images taken of him in his hotel room partying playing strip billiards with a group of ladies was ap Read More
3 questions that had the owners of Stagecoaches asked themselves they may have survived as robust and booming businesses. How you answer them will determine if your business lasts the test of time. Read More
Museum of Brands, Packaging and Advertising London. A time tunnel journey from Victorian Britain to today of design and packaging. Read More
Brands are created by visionaries, but throttled slowly into decline and death by caretakers. This may state the obvious, but often in the day-to-day management of brands (especially in large corporations) it is easy to forget that someone one day created the brand. A deep and clear understanding o Read More
Blogs will play a bigger role moving forwards. Over the last few years, we have seen the influence and power of blogs grow and grow. Some have become huge media properties in their own right such as Huffington Post, TechCrunch and Mashable. In every industry, category and topic there are a multitud Read More

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …
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Kelvin Cech @FunctionWriting Lives Solopreneur Dream

Sometimes it's easy to forget, but a little over a year ago, Kelvin Cech was stuck grinding out copy for a small sports … More
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