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My experience has mostly been that how a site looks has little to do with how well it does its job. But you want to make sure that your pages aren't giving negative impressions. Here is an example of where overuse of Google ads and poor presentation will harm conversion rates, links and SEO results. Read More

A blog could be just the thing to kick-start your SEO. This post looks at 6 SEO benefits to blogging and why you should start a blog and post to it regularly. Read More

Bored in school, failing classes, at odds with peers? This child might be an entrepreneur, says Cameron Herold. At TEDxEdmonton, he makes the case for parenting and education that helps would-be entrepreneurs flourish -- as kids and as adults. Read More

A few days ago I wrote a post about the importance of testing to make better strategic decisions online. Testing is important BUT is it the gaps in data where experience and insight = competitive advantage? I think so. Read More

People have all kinds of opinions about the Internet and their business.  Some positive, some not. But the Internet provides you with data. With data, your opinions (and mine) just don’t count for much. We don't need to make decisions in the dark because we can test. And our business will benefi Read More

Finding and effectively targeting the right keywords can change the shape of your business on the web. These 6 steps should help you with finding the right keywords for your SEO. This is the 3rd in our 12 Post SEO Guide. Read More

Your company's website should be making you money. If your website is a cost centre in your business. If it sucks time and money and it doesn't create profit, then there is something wrong. Read More

Is it possible that being good is not good enough? You might have the best thing since sliced bread but did you know that for 15 years after sliced bread was invented, nobody bought it? You build a business by spreading your message. In today's world of social sharing is it better to be bad or b Read More

Are you irritated that your web developer and SEO keep asking you for content? Want to know why? You can feel the frustration dripping through in this post (which makes it a little funny) but if you are planning a website project or looking to improve your site, this piece of perspective could be really useful to yo Read More

Can marketing via search work for my small business? This article opens a very important discussion and considers the cost and rewards of search marketing (PPC or SEO) from a small business perspective Read More