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One of the ways to increase the reach of your social media posts is to use appropriate hashtags.

The constant readers of this blog might remember my experiment where I increased the reach of a tweet by 23,810%!

The same marketing principle is valid on Instagram. Read More

During the last years, removing blog sidebars has become almost a trend. For several good reasons.

However, removing the blog sidebar is good in some cases, and bad in others. Sometimes a partial removal is the most appropriate.

Discover the main situations ... Read More

In order to add value to your blog post, sometimes you may want to embed a YouTube video. Usually using YouTube's default settings.

But there's a problem related to EU's General Data Protection Regulation (GDPR) that many website owners may not be aware of … Read More

Seth Godin uses only one field.

GetResponse and Aweber use two.

Try to get a free ebook from Hubspot and you’ll see more than ten fields.

Huge difference between one or two fields and ten.

So what’s the magic number of fields you should use? Any number? :) Read More

Unfollowing the people who don't follow you back? OK from a marketing perspective.

Unfollowing spammers, trouble makers or alike? Fine.

But unfollowing the other active tweeps ... Nope, not good for your marketing. Let's analyze your reasons for unfollowing them and find better solutions. Read More

Switching your blog to https has a significant impact on the social proof related to all published posts.

While the share count buttons for Twitter & LinkedIn will preserve the figures they previously displayed, the buttons for Facebook, Google+, Pinterest and Stumbleupon will reset to zero. Ouc Read More

Placing affiliate banners on your blog is one of the most common blog monetization techniques.

Since the case when (almost) no one clicked a certain banner is not very uncommon, let's analyze together why such an unpleasant situation usually happens and see what you can do to avoid it. Read More

A shorter URL has fewer characters than a longer one. So it makes sense to say that URL shorteners save space...

But is that true when we move from theory to practice? Read More

Twitter's native retweet is the quickest way to share someone else's content, but it's the least effective type of retweet.

The article reveals five reasons why the native RT button isn't effective and it shouldn't be used by marketers (including bloggers). Read More

If Twitter is just a hobby to you, then you can write whatever tweets you may like. Otherwise, you should comply with some simple copywriting and advertising rules that take into consideration reader's psychology. When composing your tweets, I suggest that you avoid these five marketing mistakes... Read More