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If your business is serious about growing, reaching a huge market and keeping current and prospective customers engaged, it needs to have a presence on Twitter.

In this post, we cover 10 things your business shouldn't be doing if it wants to reap all the touted benefits of Twitter marketing. Read More

Catering exclusively to the desire for uniqueness is a fallacy. No matter how unique we think we are or how individualistic our customers are, research shows that the herd culture prevails. Are you giving your customers the right herd to follow? Read More

If you think measuring the ROI of your marketing efforts on Facebook is next to impossible, here are three accurate methods to calculate it effortlessly. Read More

Do you have trouble getting people to sign up for your email lists? Are you making newsletter after newsletter for a handful of subscribers, who may not read it at all? Are your feed stats abysmal? In this post, I have shared a one-step modification to your email collection process that will take a Read More

Small businesses have the most to gain from the shift to social marketing - if they only know how. In this article businesses will learn how another business has successfully used an fb page, why they need one and how they can make their page a success. Read More

If you want your business to succeed, you need to identify its USP (unique selling point) that will set you apart from your competitors. Read More

How do you know your business idea is worth investing in? Investors look for three things: whether your business has or can get massive reach, what your business' USP would be and how capital efficient it will be. This blog answers the first question. Read More