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There's a method to social media madness and surprisingly, there's also a workable equation that you can use to measure and increase profitable success. Learn how now Read More

My son is a high-school senior, which means that the volume of college recruiting direct mail has been careening into our home mailbox faster than the Long Island RR rolling into Penn Station at rush hour. As my friend Helen Klein Ross has pointed out, direct mail marketing may be in decline in most places… but it's alive and well and thriving in college marketing. Read More

I talk about small business Internet marketing more than anything else since a lot of people that I know are small business people. That’s why I blog about their experiences and their issues because these people are often viewed as the backbone of any true economic recovery that might take place. Read More

In 'real world' shopping you can look your customers right in the eye, chat with them and thus understand what they want, or guide them to a certain item. And if they come back again and again, it's partly because they like you or your staff, as much as liking your product (unless you're in a specialized field). Read More

You think your business has it rough? The people of Battlestar Galactica have lived through a recession you wouldn't believe. Read More

Stories of Zappos, the online shoe retailer, and how they have pioneered a new way of doing customer service, using social media, and selling products online are now all over the business and trade media. From their policies such as paying new recruits to quit within their first 60 days (arguing it costs less in the long run) to having a manifesto of ten principles that guide their customer servi Read More

Over the past six years, I've picked up a lot of time management tips. Some of them have been helpful and, frankly, some have been useless. Here, I've compiled the ten that have served me best. And yes, I'm sure you'll have heard some of them before ... but are you actually doing them? Read More

Once upon a time, there was a small business marketing plan that lived in the back of a file cabinet. It never saw the light of day, never smelled the sweet air, never saw the colorful flyers. Read More

In this article you can read basic information on how to manage your business. These are just some general tips to keep in mind as you design/operate your small business. Read More

The number one activity online is email even with the growth of broadband internet and new Net tools such as podcasting. A Gallup poll found over 67% of Internet users send and receive email regularly and email outranks other online activities including shopping, downloading music, or reading blogs. Read More