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You may think that using mobile technology for your business is just for “the big guys” — but you’d be mistaken. Small and local businesses can benefit greatly by entering the mobile realm. Many of your current and potential customers are carrying a smartphone with them at all times. What better wa Read More

A recent study by Borrell Associates claims that digital local promotions are set to outpace digital advertising by 65% over the next four years to $80 billion, by 2017. In this year alone: local advertisers are set to spend 81% more on promotions than media-based advertising. Read More

Most local business owners I come in contact with have never even considered the importance of having an accurate business listing updated across search and local business listing sites (e.g. Google Places, Yelp, Citysearch, Mapquest, YellowPages, etc.). Unfortunately, having an accurate business Read More

With the plethora of marketing tools for local businesses and the difficulty with selling those products to the local market, UPlanMe is using a unique spin on its technology to gain share. It's providing local businesses with tools to manage and promote their specials and events through its embed Read More

With the closing of NBC's EveryBlock and Patch.com having trouble with profitability, local news sites are having a difficult time with their business models. The plethora of web and mobile advertising solutions, including location-based marketing, for local businesses means that local news sites Read More