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Entrepreneurs are way too optimistic about the early success of their ventures, according to a study from the University of Cologne in Germany. Researchers found that new business owners tend to overestimate their expenses, revenues and profits for the first five years. The researchers said revenue Read More

Through its online directory, Enternships.com aims to connect SMBs and startups with entrepreneurial students, or 'enterns'. Businesses and aspiring enterns fill out a profile and advertise their needs to kick start a working relationship. Full-time, part-time, project-specific and remote placements are on offer. Enternship.com went into Read More

The most common question entrepreneurs ask is “how can I improve my marketing with no or little money?” With this in mind, Mike Michalowicz, the Toilet Paper Entrepreneur, asked for help from the TPE community and here is what he got— 115 ideas. Skim them or read them in detail, but whatever you do make sure you go through the list. Just one of Read More

How often have you entered a store: 1) And observed two clerks continue to chat instead of turning to smile at you? 2) To find that the order you called in the day before is not at the counter, ready for your quick pick-up and payment, because the clerk said she “got busy with other customers?” 3) And asked the clerk a question about a product and Read More

Maybe your fixed costs are not as fixed you think. With the recession continuing in full force, you may find that everyone — from the company that supplies your office with water to your neighborhood banker — is willing to renegotiate their existing arrangements with you to keep your business. Closely analyze every contract you have and look Read More

I thought this was an effective idea, "When you're stumped trying to come up with remarkable features to talk about in your marketing -- go the opposite way. Talk about something awful, opposite, or different." Check out this example from TripAdvisor to see how it can be done. Read More

You've read a bunch of different productivity posts, blogs, books, and magazine articles — admit it — and yet it's always so complicated. You just want to accomplish great things, without all the fuss. And while there are many great systems out there — GTD, Zen To Done, Extreme GTD, The Power of Less, and more — it always takes a lot of work. Y Read More

Larry Chase shares what he's found successful in getting press coverage, as well as what to look for when being pitched to give press to another firm. He also identifies some savvy uses of social media while covering Internet marketing for Web Digest For Marketers. Read More

As marketers look for ways to optimize lead generation, they are recognizing the value of using educational content and thought leadership to help attract more customers. So what is a thought leader? First of all, thought leaders don't really refer to themselves as thought leaders. Thought leadership is an outside assessment based on what Read More

The expanding reach of the Internet and growth of online collaboration tools have all changed small business outsourcing dramatically in the past 3-4 years. Let us take a look at 10 key trends for using independent contractors for projects and even ongoing staffing needs, and how they shape up in 2009: Read More