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Have you ever run into a communication problem with your international customers, partners, or suppliers? Miscommunication is frustrating and can have costly consequences. Here are a few simple tips to help you adjust your written communications for an international audience. Read More

Marketing globally? Content localization is not only about translating what you already have into another language. You need new stuff, too. Relevant, interesting, accurate, targeted localized content. Need ideas? Here are 8 ways to create customized content using local resources. Read More

Is your website generating more compliments than clients? Cutting-edge design, flashy graphics, apps, and tools (what I sometimes call "website bling") will get you noticed. Yet, once you get their attention, what is your website saying? ... Read More

Are you aware of all the ways your audience's perspective differs from yours? People living in other parts of the world may experience and perceive your business, services, products, and website in some unexpected ways. How do you handle it Read More

In yesterday's blog, we covered the ways weak international business writing can destroy your brand. Now, here's a look at what can make your international communication weak along with ideas for how to strengthen it. (I get up on my soapbox for one thing in particular. Read More

Highly visible translation mistakes can devastate an international marketing campaign. What you don’t often hear about are the less visible writing mistakes that can slowly bleed your company dry. The ones that aren’t plastered all over billboards and magazine ads, but handed directly to individual clients in letters, proposals, emails, etc. Although not as visible as public marketing messages, writing mistakes in your international business communication are just as toxic to your brand. Here's why .. Read More

As a business-to-business (B2B) professional, does the pervasive use of Twitter mystify you? Do you think of it solely as the domain of bored teenagers and Hollywood stars? I understand. I did, too, until I tried it — and now it's a vital component of my marketing strategy and business development. Here are 9 tips to help you understand why and how to use Twitter to your advantage Read More