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B2B Marketing - Is it Worth it to Market during the Holidays?

Posted by DWesterberg under Marketing
From http://dawnwesterberg.com 4166 days ago
Made Hot by: LoopLooper on November 22, 2012 9:18 pm

You are only as successful as your relationships and the holidays are a great time to build relationships and usher relationships through the Know>Like>Trust>Try>Buy>Repeat>Refer Marketing hourglass. Read More

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B2B Marketing – Must Be Present to Win

Posted by DWesterberg under Marketing
From http://dawnwesterberg.com 4652 days ago
Made Hot by: HomeBusinessMedia on August 2, 2011 10:31 am

Your marketing needs you. If you are not passionate about the good your business does, it’s going to be hard to drum up the energy. Look at your marketing – really examine it. Does it look like you? Does it sound like you? Does it answer the questions that you get in real life? Read More

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Leadership Lesson #5 – What can be learned from The Wire’s Lester Freamon?

Posted by DWesterberg under Management
From http://dawnwesterberg.com 4778 days ago
Made Hot by: Sun Tzu Business Guide on March 24, 2011 7:14 pm

Even in the most dysfunctional environments, leaders can make a difference. One lesson that The Wire teaches us through Detective Lester Freamon is that within a broken institution, the only gains are individual: action by action and individual by individual. Read More