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One of the fastest growing subcultures in the U.S. is the Hispanic subculture, which already represents 16.7% of the entire U.S. population and over $1.5 trillion in buying power. Buying power, sometimes called purchasing power is the value of money, as measured by the amount and quality of product Read More
The correct use of communication is critical if you want to maintain a positive reputation for your business and positive feelings toward your brand.

While we sit down in our little virtual, cyber circle, to discuss the blunders of communication and how we can avoid them, let’s take a look at an Read More
For the past few years, building and running an online business has been the most feasible endeavour for entrepreneurs.

If you want to build an epic-win website, then here are the best, most reliable tools you should consider using for your key site-building processes: Read More
Mobile app development is one of the best ways to grow your business, especially with the on-going rise of the mobile market. It makes your services more accessible, maximizes user engagement, and increases your brand’s exposure to your target audience Read More
The following questions are provided to assist in the development of content for a multicultural audience.

A. What is the objective?

Is it to inform, to convince, to sell, or something else? Decide and get it clear. Once you know the goal, you can plan your strategy.

B. What is the message Read More
A multitude of problems can go wrong in a presentation, including computer and projector issues, timing problems, background noises, and your own panic when you forget what comes next. These problems multiply when presenting to foreign audiences who aren’t native speakers of English. Read More
If you’re reading this article, then your site or sites are probably optimized exclusively for the English-speaking audience. You’ve also probably never considered translating your website to cater to the non-English speaking audience. By the end of this article, you will come to realize why you’ve Read More
While growing businesses by expanding to additional countries or languages is a great way to increase your income, it is more complicated than you may realize - especially when it comes to SEO. Read More
If you are ready to sink your heels into this fun and valuable marketing medium, we’ve gathered some of our favorite Instagram tips & links to click more useful Instagram for business information

Like brushing your teeth… make Instagram a part of your routine. Read More
With all the hype around content marketing and social media, are pay-per-click (PPC) campaigns still relevant to digital marketing in 2016? Absolutely!

PPC campaigns remain a critical component of any well-rounded marketing program Read More

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …

Carolyn Higgins: From Layoff to Living the Dream

We've all heard people say that losing a particular job may have been the best thing that ever happened to … More
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