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Your brand, company or even personal reputation online takes effort to create via a deliberate proactive PR strategy.

After that you need attentive monitoring, risk management, commitment and attention. But as some brands know, despite all the care taken, one wrong step is all it takes to wreak Read More

Definitions of content marketing abound across the Internet. Experts have all tried to explain that it is all about a complete reversal of the “selling process” as a result of severe anti-advertising backlash from customers. Brands now have to “provide valuable information” and gain trust before cu Read More

In today’s global market, design is very important, especially consumers’ eyes. Therefore, brands take on huge efforts to deliver their best possible image, in a way that will appeal to consumers - not only the ones they already have, but to new ones as well Read More

Social Media. It is a lot of things.

For some – it is a connection. For others it is their life.

Status Updates starting with morning selfies to dinner food shots, from news updates to life events – everything is social media.

But you are not here to check out cat photos. No, unless of cou Read More

In almost every second article these days, “the most shared content on social media” seems to be the subject of interest, simply because more people want to see what others are successfully sharing and do the same thing.

But this begs the question: should you be doing what others are doing, if y Read More

Templates for buyer personas that we see around now seem to have had their day. Many of them are hangovers of an earlier era of print advertising when buyer personas were designed using totally different criteria Read More

Customer loyalty and the advocacy stage lie as two consecutive points on the buyer purchase cycle, but in fact their relationship is not linear.

Experts have found their relationship to be symbiotic. In the first place, every loyal customer cannot be expected to become a good brand advocate.

Read More

Brand storytelling is a contra process to conventional advertising. In this method of content marketing, the brand yields its place at the center of the script to the customer – and makes him feel like the hero of the long trek from indecision to brand-purchase Read More

The thing to remember about digital marketing is that you should aim to get the ROI not just at the end of the marketing process, but also at all the intervening stages of customer conversion – so that you know where your campaign is at its strongest and where it is leaking away your profits. Read More

Even if influencer marketing campaigns look like a good idea at any time, they are particularly powerful if they are used at specific times when your regular marketing campaign could use an additional stream of “stakeholder” voices adding to the brand’s persuasive communication. Read More