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As a small business owner, understanding this terminology and the difference between Adsense and Adwords is a must in order to take advantage of the online marketing options Google has to offer. But getting them confused is a common mistake. Read More

Words like “sorry,” “just,” “I think,” “I am not an expert” and other ubiquitous words and phrases minimizes others’ confidence in your idea and could be softening your business communications. But a new Gmail plugin called “Just Not Sorry” identifies the words in your emails before you send them. Read More

Choosing the right analytics software for small business is no small task. The right tool can help you gain helpful and actionable insights that can really grow your business. Read More

The New Year is all about trying new things and getting plans in place, so whether you have a YouTube strategy already or not, getting a layout of your next 6 months can help you see success. Read More

Drupal, one of the Internet’s Top 3 CMSs is flawed by several bugs in its update process and this could allow hackers to poison installations via update packages and, in worst case scenarios, the attackers might even take over servers. Read More

Did you know that LinkedIn is one of the most powerful marketing tools for insurance agents? That’s right, LinkedIn is more than a website to show off your work history and connect with other professionals. Read More

To help make sure you can track print advertising digitally in Google Analytics so that you can better analyze the success of your ads, here is an easy four-step process. Read More

You only have to look around to understand that mobile payment is the future. If you are missing out on this wave of new commerce, then you are putting your company in jeopardy. Read More

Whether you are using your new drone for business or any other purpose, all drones within a certain weight range must now be registered with the federal government. Read More

Creating a headline doesn’t have to simply be a writer staring endlessly at a computer screen hoping to come up with something catchy. If you break down the headline creation process into brainstorming, tools to help write headlines and test them, and optimization tactics, you can begin writing bet Read More