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It can’t be taken for granted that once users get to know your website, they will surely become your customers. You need to take the right steps to turn your visitors into customers. Let’s see what are the areas you can focus on to convert your visitors into customers. Read More

How can an independent retailer compete? First Insight cautions it’s important not to give into the pressure to continuously discount your prices to compete with bigger retailers. While it may work for a short time, in the long run, it will do more harm than good. Instead, try these eight discount Read More

Finding influencers is easier than choosing the right ones to work with. To make the most out of your businesses’ investment in strategic influencer marketing, evaluate each potential endorsement, and then pick the right influencers, using these ten criteria. Read More

Cyber threats can be a major concern for businesses of all sizes. But it can be especially difficult for small businesses to find cybersecurity solutions that are affordable. That’s where Threat Sketch comes in. Read More

Are you looking for ways to help your small business be more environmentally friendly? There are a number of ways you can do this while also enjoying other potential benefits like helping your business’s bottom line and improving your company’s efficiency. Here are 100 simple things you can do to h Read More

Nobody said running a small business was easy. With a million and one things to do, it’s not difficult for small business owners to steer off the motivational track every now and then. Fortunately, help is at hand in the guise of apps. Read More

Want to start your own cleaning business? You can start from square one, or opt for a franchise business. There are plenty of cleaning franchises out there that can help you start out on the right foot and turn a tidy profit. Here are 20 of them. Read More

American corporations like PwC have implemented cloud and other technologies to fight back against data theft. Small businesses can learn to mimic the ideas these bigger outfits use on a smaller scale. Read More

Most business people are aware that they can write off some of the costs of operating a standard gasoline- or diesel-based car, truck or van for business use. But with electric or plug-in hybrid vehicles, we’re talking about money that comes right off the top of your tax liability — in the form of Read More

If you want to use Instagram to promote your business, you first need to consider what types of posts are likely to appeal to your audience. Luckily, there’s no shortage of content you can try out on Instagram. Take a look at some of the most popular post types, with examples from top brands. Read More