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This week we shine the small business spotlight on Goedeker’s. Launched as an appliance repair business, the company grew into an electronics and furniture retailer and finally an eCommerce site. Today, the company, based in St. Louis, is in its second generation of family ownership. It has survive Read More

Offices are prime places for germs to spread — and it’s not just in the restrooms. Items we touch every day can have alarmingly high levels of bacteria and viruses. Then we carry those germs home to our families. Let’s take a look at common places where germs live and how to stop their spread. Read More

This week in our spotlight we introduce you to Fishtown Pharmacy. Located at 1802 Frankford Ave in Philadelphia, PA, the brick and mortar pharmacy employees three and just celebrated its first year anniversary April 25. Read More

We know that as a small business owner, you have your hands full. Aflac has made it easier for you to communicate with your employees about their benefits with the new online Employee Communications Toolkit that has customizable messaging tools. Read More

Between the time President Barack Obama signed the Affordable Care Act into law in 2010 and today, there have been a number of adjustments and changes to its implementation. The following is an update on the current status and where things stand today in 2014, depending on the size of your business Read More

How does the owner of a home-based business manage to be successful in international eCommerce, moving a half million dollars worth of product through her living room each year? With smart marketing and the right kind of help, that’s how. Read More

This week we shine the spotlight on Blue Soda Promo of Vernon Hills, Illinois. In business for 10 years, Blue Soda Promo now employs 75 people. This promotional products company offers more than 800,000 different items. Read More

Customer relationship management software makes it easier to handle your whole sales process. This goes for any business, whether you have a sales force of one or 100. Here are 13 ways businesses boost their sales using CRM software and turn prospects into customers. Read More

Segmentation literally means grouping. When you group your list into categories that represent the subjects that your audience is most interested in. Here's why segmentation is critical to your success and how to do it. Read More

According to a new research at FinancesOnline, colors evoke a specific emotional response from a customer. This is important since 75% of all buying decision are emotional. Here are what specific colors mean. Read More