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Small Business Saturday is coming Saturday November 28, 2015!

Here are some promotional ideas for businesses and merchants to increase local sales and shopping opportunities during annual Small Business Saturday event. Read More

For small businesses in the retail sector, the holiday season can make or break their year. And for most, the week of Thanksgiving typically marks the kick-off of sales and discounts that will help them end the year strong.

Here are some best practices with email marketing to help you end the ye Read More

I can’t believe the holidays are coming up so fast. Are you ready?
More importantly: Is your MARKETING ready?

Here are 7 steps you can — and should — take right now: Read More

It’s a condition that all of us business owners have been afflicted with. You know the symptoms: paralysis of the mind and the heaviest of heavy writers block.

Here are five topics that you can use in your social strategy... Read More

Many small business owners and entrepreneurs want to encourage their kids to develop their own business someday or help inspire the next generation of entrepreneurs. Don’t you wish someone shared with you everything you know now when you were a kid with your first business idea?

My First Startup Read More

Is your small business branding ready for a new and improved brand image?

While rebranding may be a critical move for your company, it can also be a costly and time-consuming endeavor.

Here are factors to consider before taking the leap... Read More

As a small business marketer, I am always on the lookout for new tools that will help elevate my game – whether it is an entirely new way of doing marketing or an inventive spin on old school practices. There are many tools out there, but you want to be sure to choose ones that are worth your time Read More

If you haven’t heard of Periscope yet, don’t feel too bad- it’s still fairly new.

Periscope is one part Twitter (actually, it’s owned by Twitter), one part chat room, and one part YouTube. It is a mobile app that lets you broadcast from your device in real time... making it ideal for events.

Read More

Millennials are the largest generation in history with consumer demands new to many business owners. So what do businesses need to know in order to attract Millennials?

Here are some clear takeaways for businesses to to attract and engage the millennials demographic... Read More

One of the many questions you will face as a business is the issue of having a social media presence. Most businesses have a Facebook page, but is that enough? Should you also be pursuing other avenues – like Instagram?

Here's a step-by-step overview of how brands can use Instagram as an effecti Read More