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In this day and age, email, social networking sites such as Facebook, LinkedIn and Twitter and also the usage of mobile devices have all become a daily staple in most of our lives. Through careful observation, it struck marketers that not only are the three media being widely used, but many are using them simultaneously. Given that statement, eRoi wondered if the general marketing community was taking advantage of it. Read More

Have you ever wondered how social networking ads would look like back in the 1960s? Fret not, Brazilian ad agency Moma Propaganda has created an awesome ad series based on how they would like in that era as part of their “Everything Ages Fast” campaign for Maximidia Seminars. The series comprises of Twitter, Facebook, YouTube and Skype. Read More

An organization may spend hundreds of thousands of dollars to create the ‘perfect’ ad for them; where it encompasses the values and beliefs of the company through a single television spot. However, these are arguably having smaller impacts on sales. On the other hand, you have a source of basically free advertising with built-in audiences and tremendous potential for ancillary PR through user-generated advertisings. Read More

After the advent of the Apple’s App Store in 2008, the word “app”; shorthand for “application”, took off and became wildly popular for mobile applications. On the technical side of it, an application is a computer program designed to help people perform an activity or tasks more efficiently. They have become a filter to our world under the mobile market. Read More

By inputting keywords on the respective search services, normal users like us are able to track down what people are saying about your brand or businesses Read More

Ready, camera, action! Call me a slow burner, but I have only started following the developments of ‘The Social Network’ after their first full theatrical trailer was published on Yahoo Movies. In case you’re wondering what I’m talking about, the movie re-enacts the story about the founders of Facebook with a befitting tagline, “You don’t get to 500 million friends without making a few enemies.” Read More

Facebook is a place to communicate with friends and family, to share awesome links you find on the Web, to play social games, search for long-lost friends or even chat interactively with your buddies but more and more marketers are taking advantage of it to leverage their businesses on this massive social networking site. Read More

Since its beginning until now, the Internet has exponentially grown into something that has a profound impact on our work, knowledge, worldviews and daily lives. Reports like users spending more than 25 hours a month on Facebook; a single website, leaves us wondering the amount of time we spent on the Net. Read More

If there’s one thing not to do online is never plagiarize the works of others because it is far too easy to get caught. Apparently a large government organization fails to abide to the above regulation and rips off the design and artwork of another international organization; Twitter. Read More

Breeze was designed with two things in mind; the iPhone, and you. With Breeze, you can see, move and manage your money anytime, anywhere. It combines an intuitive interface with a robust set of features, which means you get the best of both worlds: simplicity and power. Read More