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While inserting keywords into SEO content is important, there’s a lot more to it than that. In order for SEO content to be successful it needs to be user friendly, or have good “readability”. User friendly content improves SEO efforts because the more “readable” the content is, the more it will get Read More

Before you can begin worrying about social media marketing, content marketing, or even link building you have to get your B2B onsite SEO in order first. After all, what is the point of trying to send more traffic to a website that isn’t ready to handle it? Read More

Social media is no longer an option for business. It’s a necessity. When people are conducting research online they will check out a business website AND its social media presence. Nearly everyone is using social media in some form or another today. It’s become a way of life. Read More

Recently I had the chance to interview local SEO expert Andrew Shotland. Andrew is the man behind Local SEO Guide, a local search engine optimization consulting company specializing in yellow pages SEO and local directory search. He is also a regular columnist at Search Engine Land. Read More

Did you know that blogs give websites 434% more indexed pages and 97% more indexed links? These shocking stats (or not so shocking if you are well versed in SEO) and other amazing bits of information can be found within this infographic. Convinced about the power of blogging for SEO yet?
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When Google introduced PageRank it was basically the search giant’s attempt to “grade” pages on the Internet in the same manner that academic pages had been “graded” offline. Academic papers that are cited more frequently are generally considered more authoritative and prestigious ... Read More

In years of experience working with B2B clients, many of them have one thing in common. They just aren’t producing enough online content. When it comes to marketing your business online, it’s necessary to have more than a static website today. It involves ongoing content creation and distribution. Read More

Until recently one of the easiest ways to build a lot of links very quickly was to buy a directory package where for a set price your site would be submitted to a set amount of directories. Read More

Recently I had the chance to interview SEM expert Carrie Hill. Carrie is the Co-Founder of IgnitorDigital.com and is a regular columnist for multiple leading SEO industry sites including Search Engine Land and Search Engine Watch. Carrie is also a popular speaker at SMX and Pubcon shows ... Read More

One of the biggest obstacles to long term SEO success is the fact that many site owners don’t set realistic SEO goals and expectations for their program. When you treat SEO like a marketing tactic as opposed to a long term investment you might be expecting to see results typical of an online ... Read More