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The first thing that your business will need to decide is whether SEO will be handled in house or outsourced. Perhaps the most important factor in making this decision is the kind of resources that you have available to you. For a small business, it may not be possible to hire an SEO firm. That doe Read More

Just the other day I was speaking with a website owner that wanted to know how I was going to guarantee that his site would be in the top 10 in Google within six months of launching an SEO campaign. He said he was willing to pay whatever it cost to make it happen, but he wanted that guarantee that Read More

Search engine optimization, like any other marketing strategy (online or off) needs to be planned for. SEO can be quite an undertaking if you do it properly. It takes a lot of time, effort, and resources to execute a worthwhile campaign. If you are going to invest in SEO, the first step is to have Read More

White hat, black hat, consultants, experts, in-house, outsource, full-service, part-time—there are plenty of ways to go about your SEO campaign. But sometimes the best thing to do ISN’T to bring in a third party SEO vendor; it’s to invest in your own knowledge with a little SEO training. Read More

EO is a complicated process that is only getting more complex by the day. The businesses (and their websites) that have the most SEO success are the ones that take the time to learn best practice and base their decisions on data. Luckily for anyone practicing SEO, there are plenty of tools out ther Read More

At the foundation of an SEO campaign are the keywords that are selected. Selected keywords are incorporated into every piece of content that is produced on behalf of an SEO campaign and an overall online marketing campaign. It starts with the content on the actual business website, but that is just Read More

It’s important that you get your search engine visibility for branded keywords at as close to 100% of the top ten results as possible. After all, this is your brand we are talking about! You want to control/own as much of the content that ranks for branded keywords as possible. Every time someone s Read More

It’s important to keep your website current and looking “fresh”. If your website looks like it was designed back in the days of dial up Internet, people will assume that your business is outdated too. When it comes to your website, looks count. Best practice is to redesign your website every 5 year Read More

If you are going to do something, you might as well do it right. Unfortunately, many B2Bs don’t see it this way when it comes to SEO. They understand that SEO has its place in the marketing mix but don’t properly invest in it. Marketing budgets can be tight and many B2Bs prefer to spend their money Read More

In my opinion, one of the best ways to measure to overall success of your SEO campaign is to look at your organic SEO traffic. Rank just isn’t a good SEO metric for a variety of reasons including the increased personalization of search, the impact of social signals on the search results, the effect Read More