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Public relations practitioners, like most of their marketing colleagues, are struggling with the new realities posed by the decline of traditional media and the rise of unfamiliar new approaches. The effective use of content marketing will almost certainly replace much of traditional public and media relations. Joe's presentation to the Cinci Read More

It's not a secret that there are many different communications styles. Sometimes I'm tempted to think that they are as many as the people on the planet. It's such a wonder that we connect at all. What gets us on the same page are usually the rituals within communities. We build communities with each other and within other entities - like social Read More

Technology Marketing Corporation (TMC (News - Alert)) today announced that the Voice Over IP channel, sponsored by VendorSeek, has been launched as the newest addition to the TMCnet channel program. The Voice Over IP channel promotes Internet telephony solutions and includes an overview of VendorSeek's products. In addition, visitors can find val Read More

I was a flute performance major in college (and yes, I went to band camp, hush). It was one of the most exhilarating and exciting times in my life, and I have amazing memories of those experiences. And I also learned a whole bunch of things along the way, some more official than others, but all reflecting the ecletic culture of musicians. Read More

Companies are increasingly adopting Voice over IP (VoIP) for their corporate telephony infrastructure. With VoIP telephony replacing traditional public switched telephone network (PSTN) telephony services, companies have concerns around the security of VoIP services. Users tend to trust the PSTN since it is more infrastructure based and the infras Read More

If you have been in Sales with the same company since several years you have become more an account manager for your regular customers providing you with a steady income. Due to the recession, the outlook for 2009 is grim. You will need revenue from new customers as your existing customers will not bring enough revenue. Read More

Caring for your customers can be a serious competitive advantage. But you cannot claim you put your customers first until you actually do that. The money quote does not get that way without you doing a bit of "show me the money" work. When I talk to business owners about customer conversations, the ones who can claim success, those whose cust Read More

Just because your customers are consuming less traditional print news and feature content does not mean that don't still crave information that helps them find solutions to their problems. Thus, a great news story or feature article that includes information about your company, its people, and its products can drive a ton of new business your way Read More

Geoff Alexander of Geoff Alexander & Company did a really great post titled “Vertical Marketing: Discovering a new prospect world by reinventing your message” which is a brilliant strategy to focus your sales and marketing efforts on specific verticals that you have had success working with in the past and make the most of that experience. Read More

As we kick off the New Year, we're typically in an “out with the old, in with the new” mindset. While that may be true for a lot of things, it doesn't have to be the case for your marketing database. As we ponder in 2009 how to do more with Read More