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Creating visibility for your customized business and its one of a kind product/service is one of the key issues that you as a business owner will have to address. Branding is just one aspect of creating visibility. Here are some tactics that are definitely worth trying Read More

When a young girl from a traditional Indian family decided to strike out on her own, her quest for an identity as a designer in an intensely competitive market was bound to be chequered with good and bad experiences. Read More

If you’re not on Facebook it’s like you don’t exist. That is how much a part of our lives Mark Zuckerberg’s social networking venture has become. Using Facebook to engage customer interest is quick, easy and it doesn’t have to cost you anything. Read More

Ideas for blog posts spring out of nowhere (sometimes), like this one. During my tea break at work this morning, my colleagues and I were sipping our tea and scanning the papers. My friend Neeta was also reading when she pulled out her pen and grabbed a slip of paper to jot down something. Read More

Getting in to business with a unique product/service is often the key to instant success. This is the story of a young man who chose to chart his own course with a one of a kind product to taste success in the food business. I hope it will help you gain valuable insights in building a unique busi Read More

Keeping people interested in your products/services can prove to be one of the biggest challenges that a business encounters. Simply put…Reinvent or your business will die. Reinvention is the key to generating as well as retaining/renewing interest in your venture/products/services.
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A discussion with my colleagues at work this morning made me realize not for the first time) that we are always complaining about the lack of time. Each one of us has 24 hours in a day yet most of us feel we can never get enough done. We are looking for ways to save time which is why I feel brand Read More

I’m featuring these holiday destinations and ideas together is to give those of you with Gypsy feet some great holiday ideas. The other reason is a little more important and in keeping with the idea behind my blog which is to inspire entrepreneurs to set up one of kind enterprises in the holiday b Read More

Branding your business is an important aspect of enterprise creation. Your brand name is the first point of call between you and your customers and this is why brands wield a considerable amount of influence over your target market.

Having covered tactics to coin a great brand name and given Read More

Naming a brand after themselves is definitely the route that most business owners like to take when opting for a brand name. More so in the case of one of a kind/custom made products and services.

While naming a brand after the business owner/designer/creator is a great way to stand out it is Read More