Every working day, content marketing teams distribute content across countless different channels, keep track of responses and curate a stream of relevant videos, articles, infographics and slide decks over multiple social media accounts.
While tracking progress can be simplified by using a conten
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Lyceum submitted the following stories to BizSugar
Content Marketing Automation with Zapier to Drive Leads and Sales
Posted by lyceum under MarketingFrom http://smallbiztrends.com 3145 days ago
18 Ways to Actively Encourage Company Innovation
Posted by lyceum under StartupsFrom http://smallbiztrends.com 3145 days ago
Made Hot by: leonesimmy on September 18, 2015 9:37 am
Having specific daily tasks shouldn’t deter employees from constantly coming up with new ways to improve the company and themselves. To find out how startup founders can keep innovation alive, we asked 18 entrepreneurs from Young Entrepreneur Council (YEC) the following question:
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Highlights from the Apple Special Event September 2015
Posted by lyceum under TechnologyFrom http://smallbiztrends.com 3147 days ago
What is the S standing for this time? ;) The new iPhone will be released probably in October in Scandinavia. I went to several tel.com stores today and tgey couldn't give an exact date. I have small hands, so I wonder if I should pick the iPhone 6S, or if I should go +menu, if the battery length is
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Mobile Advertising Versus Other Ad Formats, What's the Difference?
Posted by lyceum under MarketingFrom http://smallbiztrends.com 3147 days ago
Mobile advertising is one of the fastest growing facets of digital marketing. But just as you and your team are likely trying to develop a mobile ad strategy, so are plenty of other competing businesses.
Simply coming up with some ads that work on mobile screens isn’t quite enough. You have to dev Read More
Simply coming up with some ads that work on mobile screens isn’t quite enough. You have to dev Read More
Make Your eCommerce Site More Interactive with 10 Simple Tips
Posted by lyceum under MarketingFrom http://smallbiztrends.com 3147 days ago
The more interactive your website, the more users will keep returning to your site because it makes their experience with your company much more enjoyable. Most ideas and tips are good for any website, others may be better fit for eCommerce sites, and sometimes you have to slightly revise tactics t
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Read "Content Inc." and Build a Profitable Audience and Business
Posted by lyceum under StrategyFrom http://smallbiztrends.com 3147 days ago
Remember that old 1980s movie “Field of Dreams?” Kevin Costner is driven by the constant whisper … “If you built it, they will come.”
Well, in his latest book, “Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses,” Joe Pulizzi isn’t wh Read More
Well, in his latest book, “Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses,” Joe Pulizzi isn’t wh Read More
Is Bigger Better? Office Politics and Real Estate Space
Posted by lyceum under ManagementFrom http://smallbiztrends.com 3147 days ago
“What are you doing in Frank’s office,” I ask Bob who is staring at the overhead light fixture. Startled, he quickly looks down. I continue to tease him, “What is this? A meditation room? What are you doing?”
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When in Doubt, Ask the Spouse
Posted by lyceum under NewsFrom http://smallbiztrends.com 3148 days ago
When I’m writing, it’s common for me to run my latest (and hopefully greatest) ideas past my wife.
Normally, I get a laugh or a nod and sometimes a puzzled look, but mostly I just get recognition that it’s pretty good and I move on. But this cartoon had me stumped. Read More
Normally, I get a laugh or a nod and sometimes a puzzled look, but mostly I just get recognition that it’s pretty good and I move on. But this cartoon had me stumped. Read More
Uncommon Employee Fringe Benefits for Successful Businesses
Posted by lyceum under Employee BenefitsFrom http://smallbiztrends.com 3148 days ago
If employee engagement is subpar within your company, you may want to take a hard look at the fringe benefits you’re offing your employees.
The benefits you offer can also make or break a prospect’s final decision as to whether he or she will accept a position at your company. Don’t scare away fre Read More
The benefits you offer can also make or break a prospect’s final decision as to whether he or she will accept a position at your company. Don’t scare away fre Read More
Facebook’s Messenger Topples YouTube, Second Most Popular App in the U.S.
Posted by lyceum under Social MediaFrom http://smallbiztrends.com 3148 days ago
A year after it forced users to download the Messenger app to continue messaging friends, looks like Facebook’s big bet has paid off. Facebook Messenger is now the second most popular mobile app in the United States.
For the first time, the app edged out YouTube by 0.2 percent to occupy the second Read More
For the first time, the app edged out YouTube by 0.2 percent to occupy the second Read More
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