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Your employees are a big part of your business’s success story. So understandably you want to make them feel appreciated. A special and memorable gift is a great way to show your thanks for all they do. Why don’t you take advantage of the gift giving season to wow your staff with clever employee gi Read More

When you want to get your content in front of new readers, tapping into the dozens of targeted platforms on social media is an obvious choice. Whether you share a blog post on Facebook or an infographic on Twitter, social media outlets boast millions of users. These established, engaged audiences g Read More

Do you ever get the sneaking suspicion your email isn’t as secure as it could be? For the everyday, you probably don’t give email security much thought. But when sending confidential information and business files extra protection may be a good idea.
What this boils down to is sometimes you just Read More

Franchises allow individuals to go into business knowing they have the backing of the franchisor. This has its advantages and disadvantages. Those positives ad negatives were recently highlighted in California as Gov. Jerry Brown signed into law the strongest franchisee protection rules in the U.S. Read More

Once you have determined that it will be beneficial to your business to begin hiring employees, where do you to start? While its great to start delegating responsibility to other people, your next challenge is to find them. The days of putting classifieds in a newspaper are gone and word-of-mouth Read More

A sale can only be made when the seller has the attention of the prospective buyer.
Your Business Professor had been regularly calling on the hospital account making dozens of sales presentations. I had known the decision maker, a nurse, for years. She asked me, “Do you have a 26-gauge?”
I stared Read More

The latest forecast for this holiday sales season is $965 billion – a number big enough that no savvy business should dare to miss out. Unfortunately, as you’re probably already aware, this rich retail environment results in a lot of white noise when it comes to holiday promotions. With what seems Read More

CRM software has many benefits to small businesses. It can save you time on customer communications. It can offer personalized communications to your best customers. And it can help you improve you sales and marketing efforts.
But that’s only if you choose the right CRM software for your particula Read More

The holiday season is just around the corner, and it’s not just the enthusiastic consumers and businesses that are gearing up for it. Online fraudsters are getting ready for the busiest shopping time of the year as well.
According to a new study by ACI Worldwide, retailers and consumers should bra Read More

In a consumer world full of websites and apps that direct customers to the cheapest gas, best deals and lower-priced everything, it can be increasingly difficult to earn customer loyalty. Sometimes your business can’t or won’t compete on price for products and services, so you must gain customer at Read More