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What kind of office hours do you have, as small business owner?

For the record: In order to prevent the "case of the Mondays" occurring, I have new "office hours" (9 AM - 9 PM CET) for phone calls and other ways of communication (email, FaceTime, Skype, SMS, Whatsapp, etc.). I decided to change Read More

Your company doesn’t have to specialize in a seasonal product or service for you to take advantage of holiday promotions, or certain trends that only come around once a year. In order to bring you seasonal marketing tips for small business, we asked 12 entrepreneurs from Young Entrepreneur Council Read More

If you, like me, are an SEO salesperson, or if you are in account management, you have definitely heard it. Likely even the other members of your agency have heard it as well. To what am I referring? To the SEO Rip Off/Blackhat Story, of course. Though the details of the story may change prospect Read More

Struggling to rank highly in local SEO results? The problem may be your content. It’s just about impossible to rank highly in organic search without killer content– and that goes for local search, too. But creating killer local content is about a lot more than just stuffing a page with geo-targeted Read More

Transitioning to a management position for the first time is incredibly exciting, but it can also be scary and nerve-wracking from the outset. Those who become managers for the first time encounter a myriad of myths and misperceptions that can lead to mistakes in the early days. But it doesn’t have Read More

Privacy is a major issue when it comes to social networking. That’s one of the big reasons that HangBee got started. The team wants to create a private social networking experience that is more natural and privacy focused. Read more about the company in this week’s Small Business Spotlight. Read More

Earlier this year, Google announced the launch of a new premium, enterprise-class data visualization and reporting platform — Data Studio 360 — as part of the larger announcement regarding its Google Analytics 360 Suite.
More recently, at the Google Performance Summit, Google announced a free vers Read More

The dictionary defines “guarantee” as the assurance for the fulfillment of a condition. When it comes to business, there are different types of guarantees. Some are given to customers, some to lenders, and some to other third parties. To help understand the legal and financial promises you’re makin Read More

Need to figure out whether inbound marketing fits in your marketing mix? Here’s some inbound marketing advice for small businesses.
Inbound marketing is a term coined and evangelized by the founders of HubSpot (a company that develops and markets inbound marketing software) that refers to strateg Read More

When it comes to search marketing, one of, if not the most, important and valuable things that you can do is keyword research. Keyword research gives you the ability as a business to better understand your potential customers, and what they are searching for, and how you can match your marketing to Read More