BizSugar.com › User › leahrsinger › Submitted

Inventory is one of the top expenses for a small business and keeping that balance between overspending and overstocking is often tricky. You want to have what people want to buy the moment they walk in your store. Yet excess inventory can mean the difference between a profitable quarter and one th Read More

‘Tis the season for gift giving. When you’re making your list and checking it twice, don’t forget to include the people that support you the most during the year — your employees. Even if giving gifts is not your personal tradition, remember that simple tokens of appreciation go a long way in showi Read More

Get out the tree, hang the stockings, and display the twinkling lights! The Christmas shopping season is upon us and there’s no better time to increase your marketing efforts. The National Retail Federation (NFR) predicts that holiday sales will increase 4.1 percent this year to $586.1 billion this Read More

During the season of Santa Claus, Christmas trees, and red and green packages, it’s easy for the Jewish holiday of Hanukkah to get lost in the shuffle. While only 2.5 percent of the American population is Jewish, there is still [...] Read More

What is it about the smell of fresh pine, cinnamon sticks and vanilla sugar cookies that gets people in the holiday mood? These classic Christmas scents are enough to bring out the shopper in nearly everyone. And there’s good reason for it — there is an entire psychology behind what motivates peopl Read More

Video is one of the most popular tools for online marketing these days. In fact, 24 hours of video is being uploaded every minute, and 500 million unique visitors generate 92 billion page views each month. Business owners are taking [...] Read More

Are you ready for the 2012 holiday shopping season? With Black Friday only three weeks away, retailers are quickly preparing for the onslaught of shoppers. But this year’s holiday shopping season may be quite different from what you expect. To [...] Read More

While it’s true that businesses and retailers are using social media to promote services and products, email is still one of the most effective marketing strategies. The Direct Marketing Association (DMA) concluded that in 2011, email marketing’s ROI was $40.56 [...] Read More

Thanksgiving is not just a day for eating turkey and gathering with family anymore. This traditional American holiday has now become one of the busiest days of the year for email marketing. In fact, 80% of major retailers will send [...] Read More

Who you are in the online community has become reality in the business world. Even if the perception on the Internet is fiction, how the world sees you and your business is often considered reality. And these days, your identity in the online marketplace can make or break your business. Do you know Read More