Iannarino submitted the following stories to BizSugar

Write Your Competitor's Case

Write Your Competitor's Case  - http://wp.me Avatar Posted by iannarino under Sales
From http://wp.me 4734 days ago
If you want to improve your ability to compete and win, you'll study how your competitor views you. You'll write their case against you. Read More
Sometimes your dream client has needs and places orders before you finish the sales process. You can and you should take the order. But finish the sales process. Read More
Too many people leave their life’s direction and meaning to others. You are the CEO of your life. It’s a lot of responsibility (one with a short tenure, too). Read More
Many sales managers serve the business before the sales force. By serving the company first, they neglect the one asset they have to produce results: the sales force. Read More
We waste too much time trying to fast forward to solutions. The real action in the sales process--and the buying process, for that matter--is in the diagnosis. Read More
The persistence that your dream client will later value when applied to the outcomes you promised can sometimes damage relationships. How to know where the line is. Read More
Even though you want to focus on obtaining the future commitment you need, that outcome comes through your focus on the sales interaction you are now engaged in. Read More

Cynicism Is a Recipe for Mediocrity

Cynicism Is a Recipe for Mediocrity - http://wp.me Avatar Posted by iannarino under Sales
From http://wp.me 4741 days ago
Made Hot by: saraib820 on May 12, 2011 6:04 pm
Some salespeople resist buying the company line. They resist buying the hype. They question motives. Their cynicism is a recipe for mediocrity. And it's contagious.
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The Path to Referrals

The Path to Referrals - http://thesalesblog.com Avatar Posted by iannarino under Sales
From http://thesalesblog.com 4742 days ago
Made Hot by: jkennedy on May 10, 2011 2:47 pm
The way to build referrals and referenceable clients is to win dream clients and then to perform for them. You must do work worth sharing with others. Read More
If you have trouble coming up with a couple of posts a week, I believe that one of two things is true (or perhaps both are true). Read More
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Share your small business tips with the community!