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Most social media websites give you an individual profile page alongside the option of befriending other site users. The adding of someone as a 'friend' on a social media website is not just an empty gesture. Usually when you add someone as a friend, you're giving them greater access to you through the social media channel. Read More

Ever felt you'd NEVER get the chance to advertise your business on TV? Google AdWords has just made a MAJOR announcement: they are launching Google TV Ads, an all-digital system that lets you place your ads into TV program. The service has been available as a trial program for over a year now, and now Google has opened it up for everyone. Read More

One of my favorite things about the Search community is that they are not only smart but also pretty darn witty. After reading 20 blog posts in a row about Twitter (or whatever the latest topic is) it can be very refreshing to read something that just makes you laugh out loud. Read More

If a web site falls in the search engine forest, would anyone hear it? If the web site belonged to Victoria's Secret, it wouldn't be missed by a shopper like my young adult daughter. She doesn't need search engines to find Victoria's Secret products. Why? Because the company sends her discount cards in the mail every month to lure her with 20% Read More

Mao Tse-Tung understood the power of words when he wrote that “words are like little dynamite sticks in people's minds . . . .” He was talking about communism, but the same holds true for marketing. Words are much more than labels, they are potential explosions that will connect and create an emotional response. Don't let your website languish wit Read More

Ever wondered why so many people and businesses seem to have such a consistently loyal following? No matter what they say— even it it's incorrect, people still listen? Wouldn't it be great simply to have people hear you in the first place? Read More

Are your readers doing what you want them to do? Find out how to brilliantly call-to-action and get customers to do what you want on your website and beyond! Read More

Stand out from your Competiton! How to Become a Marketing Innovator, Increase Visability, and Make a Lasting Impression! Read More

Becoming an authority site is a lofty goal, but with the right amount of dedication and expertise, you can achieve it. Building authority means staying on top of news, networking and proving that you know your stuff better than anyone else in your niche. Leverage these tips, tools and references, and you'll be well on your way to becoming an auth Read More

Ever wanted to become a Social Media Superstar? It is fast becoming the most cost effective way to market.This informative guide will teach you everything you need to know to make your presence and your business's presence known in the wide world of Social Media! Read More