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The first time you went to Starbucks, words like Tall, Venti, and Macchiato may have confused you. That was by design. Star Bucks knows that loyalty is formed out of belonging. Read More

"Do you like traveling to exotic destinations? Are you able to sit for hours on end with an uncomfortable assortment of heroin-filled condoms inserted in your rectum? Then you've got what it takes to become a professional drug mule! " Read More

Once upon a time, nobody had much flexibility. But with mobile technology, suddenly our lives have opened up to numerous possibilities. I used LogMeIn to work remotely for a week, but this is not quite a “review” in the traditional sense. Read More

Most would-be authors have never considered book sponsorship. Yet this is a creative and effective way to leverage other people’s money (usually corporations) so that you can write, publish and promote your book. Let’s look more closely at exactly how you can access this money. Read More

Computers are replacing human beings across many industries, but the humble grocery-store self-checkout machines just can't cut the mustard compared to human cashiers. Read More

Consumers are 7 per cent more likely to click on a display ad during the weekend, says Adform’s Quarterly Media Barometer. Surprisingly, the average cost for online advertising at the weekend was found to be lowest, around 12 per cent lower than during the week. Read More

Ever since Google released its Penguin algorithm, website owners have been swimming in murky and dangerous waters. It is no longer enough to get lots of good quality links pointing to your site. you also have to avoid the naval mines* lying in ambush – links from sites that Google considers to be t Read More

You see how proofreading can save a person from more than just being caught in an endless loop geography test. It could even save you from murder. Read More

So, how’s the economic meltdown been treating you? Excited about the opportunities, or sick to your stomach worrying about how your bills will get paid? Read More

We had been talking to the CEO of an E-commerce platform for high school apparel about their pricing model targeting parents and grandparents. They build online stores allowing families to purchase school branded apparel for their children. The secret sauce was on the first page after the buyer lan Read More