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Here's a new term for you: boomerang employees. Apparently, they're a whole new trend. With today's workers changing jobs and career paths more frequently than in the past, someone's departure seems less a betrayal and more a smart choice to gain new experience. So why not hire them back? Read More

Some landing page creators have testing capabilities built in, making it far easier to run tests, obtain results, make modifications, and test again. If you choose to manually build your landing pages, you will need a separate split testing solution. Read More

Some people will tell you to avoid linking with “Click here” as anchor text. But look what you would be missing. Read More

Before the Internet, businesses celebrated the holidays by decorating their stores and playing Christmas music. Business-to-business retailers and service-based organizations celebrated with greeting cards and gifts for their clients. But with so many people getting their information from social me Read More

Paid search, often referred to as search engine marketing (SEM) or pay-per-click (PPC) advertising, is a digital marketing strategy that drives traffic from search engines to your website. How does paid search work? It typically involves text-based ads, so the basic setup is fairly straightforward. Read More

Great social content shapes how prospective customers perceive your business’s brand and starts building loyalty long before these folks ever make a purchase. But if your content is getting buried under poolside selfies and trending new stories, you're effectively flushing all those social media ma Read More

SEO and content marketing are becoming more aligned every day. Search engines are increasingly focused on the same user engagement signals content marketers track, and content marketers urgently want the free traffic SEO can bring. Read More

Thanks to Google alerts and social media updates, it’s easy to keep an eye on the competition: you know when they publish a new article, where they fall in search results, and how many times their latest post has been retweeted. But this information is just the end result for their digital marketin Read More

Getting an ecommerce website ready for holiday sales take more than changing to a more festive theme and colours. It’s about making sure your website is ready to take orders and optimized for social commerce across many platforms. Read More

Mission statements say a great deal about a company. They tell you where the company’s focus is. They tell you what’s important to the company—and also what isn’t. Read More