When everyone seems to be talking about cost, particularly your customers and prospects, it can be all too tempting to over compete on price. You drop your prices and sales increase for a while. Then what?
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Alastair submitted the following stories to BizSugar
The Dangers of Competing on Price
Posted by alastair under MarketingFrom http://www.managementdirect.com 4655 days ago
Conquer Your Fear of Selling
Posted by alastair under SalesFrom http://www.managementdirect.com 4655 days ago
'Feel the Fear and Do it Anyway', Susan Jeffer's classic book has given the world a catch phrase and some great advice. Is your fear of selling going to stop you? These suggestions should help you conquer your fear of selling.
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Facebook and the Holy Grail of Social Marketing :: Management Direct
Posted by alastair under Online MarketingFrom http://www.managementdirect.com 4657 days ago
In July of 2010 Facebook reached 500 million users. It's a story that most of us will already be familiar with but are there lessons in Facebook's growth that you can apply in your own marketing? We think so.
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The 4 P's of Marketing, Do They Still Help You?
Posted by alastair under MarketingFrom http://www.managementdirect.com 4658 days ago
The famous 4 P's of Marketing have been around since the 1960's. What are they, are they still relevant and can they still help you sell more?
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6 Fundamentals of Local SEO That Any Business Can Implement Easily
Posted by alastair under Online MarketingFrom http://www.managementdirect.com 4663 days ago
Local is a big buzz word at the moment and 20% of all searches are local. For many small businesses, local search and localized keywords are the ones that matter. It is free to be in Google Places and getting one of those top slots is hugely valuable. So how do you go about it?
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What Drives Word of Mouth Conversations? - Search, TV, Social Media?
Posted by alastair under Online MarketingFrom http://www.sitestreamseo.com 4664 days ago
There are 2.4 billion conversations every day in the US involving a brand. What role do various types of media play in these conversations? What sources inform Word of Mouth and what drives sales?
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Money is Not the Main Motivator
Posted by alastair under ManagementFrom http://www.managementdirect.com 4669 days ago
If you want your staff to produce better results you're going to have to pay them more, right? Apparently not so. According to Dan Pink, once even basic cognitive and creative skills are required, money is not the answer. Fascinating video!
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AdWords Match Types and How to Create a More Effective Campaign
Posted by alastair under Online MarketingFrom http://www.managementdirect.com 4674 days ago
One of the most important ways of improving your AdWords campaign is through the three 'Match Types'. The type of match you choose can hugely affect how much the keyword costs and how much it makes in sales. Many beginner AdWords accounts never get beyond broad match but they really should.
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Manage Your Customer's Expectations and Meet Them With a Bonus. :: Management Direct
Posted by alastair under MarketingFrom http://www.managementdirect.com 4675 days ago
Every business is looking to have satisfied customers. In fact, you are looking for customers who are so satisfied, that they will evangelize your product. A large part of customer satisfaction comes down to what they expected in the first place and what you sold them.
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13 Low Cost Employee Recognition Ideas :: Management Direct
Posted by alastair under Human ResourcesFrom http://www.managementdirect.com 4676 days ago
A company cannot survive without its workforce and it is important to recognise this fact. Recognition programs can be expensive but they don't have to be. Here are 13 low cost employee recognition tips that might give you some ideas:
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