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Of all the innovation occurring with mobile technology, two areas are of particular significance to small business merchants (a) tools that let small businesses market themselves or their products/services to mobile users such as GoMobi or AppMakr and (b) tools for small businesses to better organ Read More

Last Friday, we were excited to be honored with a 2010 Society for New Communications Research Award (SNCR). We received the award in the Corporate OnlineLast Friday, we were excited to be honored with a 2010 Society for New Communications Research Award (SNCR). We received the award in the Corpora Read More

Even though Green Technology had a website in 2009, it had not been updated for several years. Dr. Bartek applied the concepts discussed at the 2009 GrowSmartBiz conference in Green Technology’s marketing strategy and website re-design. Today, Green Technology has a new website that is more modern, Read More

As you look for ways to keep your business competitive in a challenging economy, don’t overlook the importance of a professional, well-designed website. While the importance of having a business website has become a given, too many businesses assume that simply having a presence on the Web is enoug Read More

Marketers get together to discuss current hot marketing topics: Your office as a networking tool, Online Content Organization, Social Media Contests and Consumer Loyalty, The Coupon and Discount Craze Read More

The Kauffman Economic Outlook: A Quarterly Survey of Leading Economics Bloggers for the third quarter of 2010 has recently been released. Compared to the responses in the second-quarter 2010 Outlook–which was not all that rosy--the viewpoint this time around has become far more pessimistic.

Sixt Read More

As small business owners, we’re often told to get out there and engage–that we should use social media to “even the playing field” (an expression I hate) and “meet” our customers and potential customers at the watering holes where they hang out. But…where should we go? What types of social site are Read More

The Sept. 1 editorial "On better terms" conceded that overall interest rates have risen on credit cards after the passage of the Credit CARD Act and that the limits on credit that have resulted may be slowing economic growth. It concluded, however, that these drawbacks are tolerable because "the co Read More

Top 5 things really depend on the business and situation you are trying to address. I will try to keep it more generic and broad.

Implement analytics on your site, even if it is basic site. If you are budget constrained, there are relatively functional web analytics tools in market for free. So Read More

Are you listening to, or shouting at, your customers online? If the latter, it’s time to stop, especially if you’re trying to incorporate social media.So if you’ve been “shouting” at your customers, it’s time to stop, especially if you’re trying to incorporate social media into your marketing strat Read More