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Ever since the term “Marketing Mix” was coined in 1953 by Neil Borden in his American Marketing Association presidential address, the term has become the norm amongst marketers. The 4 P’s of marketing that define the Marketing Mix are: Product, Price, Place, and Promotion. That is, the product you Read More

Mobile is receiving lots of attention in marketing circles due to high adoption rates and the potential for rich customer insights gained through an abundance of mobile and location data.

What does this mean for the voice channel and the customer experience? What are the implications for custome Read More

Trademob, a mobile app marketing platform, found “that 40 percent of clicks are essentially worthless, creating a conversion rate to install an app from an app store of less than 0.1 percent. Trademob found that 22 percent of clicks are accidental, while 18 percent are fraudulent.” While Trademob’s Read More

Many marketers are so focused on growing their lead sources, including live voice leads, that they sometimes don’t place enough emphasis on the next (and most crucial) step – turning a lead into an actual sale, while delivering maximum customer satisfaction and maintaining the highest conversion ra Read More

Partnership marketing is a powerful tool for companies. The collaboration between two or more companies with similar marketing needs, a common audience, or complementary products is called a partnership. This can be used by both sides to increase customer awareness, sales, or simply create extra re Read More

An enterprise contact center could easily handle millions of customer service and sales calls in any given year – either in-house or at their outsourced BPO provider. Assuming that the average handling cost per call is around $4, an enterprise could easily spend tens of millions of dollars each yea Read More

SalesPortal BlogWhile direct marketers are typically well attuned to the potential of upselling and cross selling, the unique moment in time characterized above also lays the foundation for another kind of opportunity: cross-pitching. Read More

A recent study found that over 80% of customers who are happy with your call center agent’s performance are willing to listen to an additional offer, whereas only 53% of unsatisfied customers were willing to consider an add-on product offer. So, in order to maximize the incremental revenue potentia Read More

Quick question—which employee in your company is responsible for brand management? Many businesses would say their brand managers, the PR and marketing team or maybe even the CEO should be held accountable for public brand perception. The truth is that every single employee in your company, especia Read More

A key to marketing success is to have strong online and offline advertising campaigns. But there is another powerful form of marketing that is under-utilized by enterprises: Partnership Marketing (also known as Affinity Marketing). For example, when someone calls an airline to book a flight, at the Read More