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Coupons have their place for many businesses, but they also carry the irksome problem of attracting the wrong kind of buyer. So when is couponing right for your business? How can you protect yourself against extreme couponing? Here are a few simple guidelines that can help protect your business. Read More

Yesterday, a new partnership was announced between the SBA and Women Impacting Public Policy, Inc. (WIPP). This partnership is designed to help highlight the benefits of the Women Owned Small Business (WOSB) Federal Contract program, educate women business owners on how to participate, and connect Read More

When we think of holiday marketing – which can be critical to your business success – we often think only of promotions and discounts. But you don’t have to cut your margins or break the bank to stand out from the crowd any more. Here are seven budget-friendly steps you should consider to promote y Read More

Thinking of incorporating your business? Have questions about which business entity is right for you – limited liability company (LLC), S Corporation, partnership, or sole proprietor? Maybe you’re moving out of state and aren’t sure what happens to your business entity? For answers to these and oth Read More

All indicators point to a solid 2012 holiday season for retailers. But what if the holiday season is not your big selling season? For many businesses, particularly summer-seasonal businesses, the winter holiday season can bring a dive in sales and cash flow issues.
Here are seven tips for mak Read More

Small businesses are becoming a larger target for criminals seeking to access sensitive data because attackers are well aware that small businesses have limited resources or personnel dedicated to information system security. In an effort to combat cyber-attacks, the Department of Homeland Security Read More

By Marco Carbajo. Many startups rely on the use of personal assets to secure funding for the business. Although money is often tight during the early stages, the goal of a small business owner should be to not only increase sales revenues but to build the company’s creditworthiness.Read more about Read More

Are you worried you’re not getting tangible results from your email campaigns? Wish your emails stood out more in a crowded Inbox? Email marketing is a core asset in any lead generation activity or campaign, even a good old email newsletter usually has one or more calls to action. But if you’re fin Read More

Are you self-employed and trying to understand your retirement savings plan options? Are you perhaps an employer who wants to offer your employees a retirement savings plan program? Did you know that the government offers very useful online tools to help you choose a retirement savings plan, mainta Read More

By Rieva Lesonsky. We learn in grade school that it’s not right to copy others, and even as adults we know copying is usually frowned upon. But when it comes to business marketing, there’s nothing wrong with being a copycat—in fact, it’s downright good business. Looking at how your competitors mark Read More