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Employees are using social media sites like Facebook, Twitter and LinkedIn. Employees are using their own personal devices to access company information, and vice-versa. Companies are increasingly moving data storage to the cloud. All of these technological developments can benefit your business in Read More

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While I hate to put a negative spin on such a positive time of year, the holidays can be a time when employees need extra money and might be driven to extremes—including embezzlement. You probably don’t believe embezzlement can happen to your small business, but it can, and the results can be devas Read More

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It’s Veterans Day and what more appropriate day to spotlight some websites and organizations that help military veterans succeed as entrepreneurs? Here are four places to go for help and support.
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How much personal information do you ask your customers to provide before they can buy from you, download information from your website or receive a newsletter or other information from you? For many consumers, it’s too much, according to a recent survey by LoyaltyOne reported in HubSpot.
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I posted on this site on Monday about some holiday shopping trends that small retailers should know about–among them the increasing popularity of online shopping, social shopping and mobile shopping. Today, I’ve got more to say on all of these trends—because when it comes to holiday retail help, yo Read More

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Did you participate in National Small Business Week this past year? The Small Business Administration hosts Small Business Week every spring; this past year’s was one of the most successful ever. But the SBA is already getting ready for the 2012 National Small Business Week, which will be held May Read More

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Does your small business sell products online? If you don’t have an ecommerce site, you might need to rethink that, because Internet Retailer reports that more than one-third (36 percent) of all holiday shopping tasks, including checking prices, researching products and making purchases, will take Read More

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Is your business marketing to young adults? If not, maybe it’s time to start. Why? Because the Millennials (sometimes called Generation Y or Echo Boomers) is bigger than the Baby Boom generation was. For anyone who knows what kind of spending power the Baby Boomers had (and continue to have), the r Read More

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There’s some good news about holiday retail sales this year. A new survey by Manta, an online community for small businesses, of some 1,000 small retailers found that nearly half (49 percent) are more optimistic about holiday sales this year compared to 2010.
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Social media is continuing to grow in importance in businesses’ marketing campaigns, reports the 2011 Chief Marketer Social Marketing Survey. Nearly three-fourths (73 percent) of respondents say their companies now use social media in their marketing campaigns, up from 64 percent who said so last y Read More

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