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This post discusses the BYOD movement--“Bring Your Own (computing) Device” to work movement, which has swept America in the past five years. If your business is like ours, you’re now under pressure to allow employees to use their own smartphones, tablets and laptops for work. A study last year foun Read More

Creating a “Policy” page or series of pages for your online store is extremely important in order to help your customers understand what your business procedures and terms are. There are 4 main areas you should hit upon when drawing up your policy pages, most of them are specific to customers who p Read More

Getting customers by having the right keywords is the most important merchandising initiative according to the 2013 Merchant Survey Results from The E-tailing Group. The survey had 148 respondents among senior executives with responsibility for e-commerce in the US... Read More

Do you have the perfect idea for a product but lack the capital to make it come to life? Then crowdfunding could be just what you need.
It gives you the ability to raise money from a collective group of people who are connected through the internet and want to support your project...
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Did you know that consumers only retain 10 percent of what they’ve read, but up to 95 percent of a video they’ve seen? When we talk about video marketing, we often focus on the strategies that make video marketing better, but we sometimes forget why we engage with videos in the first place... Read More

Small businesses going green is in style and the reason is a no-brainer: It’s cost efficient and promotes environmental sustainability at the same time... Read More

If a picture is worth a thousand words, what’s the value of your video? If you’re a marketer, you know creating a sought-after YouTube sensation like the Harlem Shake or the new Dove Real Beauty Sketches campaign is akin to finding the Holy Grail... Read More

Entrepreneurship is not something foreign – it’s built into the DNA of this country. America was built by those who left the old behind. Not too many generations ago your family packed up what they had, got on boat and came to America. Read More

Rob Bailey is the CEO of DataSift. He wrote a post this long weekend on how he manages the board of DataSift. You should read it. More importantly if Read More

A lot of people in the direct marketing industry take these strategies for granted, but not everyone knows the 4 important keys to unlocking greater profitability in your business, so I made this handy reference! Read More