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When the going gets tough, the tough get... cheap. Today, a good marketing idea has to be as inexpensive as it is clever. In part 1 of a two-part series, here are five inexpensive suggestions that can lead to productive results. Read More

Seth Godin talks about using a different pricing strategy in your marketing plan. Read More

As the president-elect and members of Congress consider what type of tax provisions should be included in the stimulus package, NFIB is diligently working to convince lawmakers that the best way to help small business owners and employees is to pass a six-month payroll tax holiday. Read More

With the economy tanking, many small business owners are using promotions, sales and discounts to boost profits this holiday season. Coupons are a natural fit, since so many consumers are actively looking for ways to save money. Before you run a discount promotion though, make sure you take a look at the 5 specific steps to coupon success below to Read More

According to Opinion Research, what annoys employees more than anything else is poor communication. And unhappy employees can do more damage to your business than you might imagine. Read More

Though most managers understand intellectually that time is their scarcest resource, few make the effort to gain a strategic perspective on how they spend their hours each week. Still fewer make a regular practice of keeping track of how the priorities they say are most important jibe with the way they actually spend their time. “Those we label na Read More

The Small Business Administration on Tuesday announced that it has chosen 11 cities to participate in an initiative designed to stimulate jobs and growth while targeting inner-city small businesses. Read More

Online job boards and newspaper classifieds suffered declines in advertising for help, making it essential that small businesses find new ways to reach the people they want to recruit. Read More

Optimism among small-business owners fell last month to a 17-year low as companies said they expect business conditions to worsen in the next six months.

The National Federation of Independent Business confidence index declined 2.8 percentage points to 91.8, according to the Washington-based group. Eight of the 10 components making up the meas Read More