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Cultural differences usually create negative reactions. When we do not understand these differences, they become trust and credibility barriers and can even end sales discussions. Everyone prefers to do business with people they like. Here are the two sides you need to look at. Read More

A key sales best practice is thorough preparation. In international sales there are additional reasons why preparation is critical. These reasons are because of cross-cultural differences and the extra explanations you need to make. Read More

A look at the definition of international business. Are "International Business" & "Global Business" the same thing? When determining whether a business is international or not, and when comparing how one business could be "more international" than another, perhaps the best thing is to look at the company's mindset. Read More

When cross-cultural challenges effect international sales, remember that we all respond to stories. When prospective clients hear a story where they can identify themselves, this usually brings questions to the surface and opens the dialog. Read More

Cross-cultural communication barriers can impact international sales. One best practice is to invest in a glossary. A good glossary builds credibility and trust. Read More

Top sales experts share their secrets to improve your sales skills. Read More