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TonyJohnston_CNi commented on the following stories on BizSugar
How to Avoid Doing Bad VC Deals
"Shawn, thanks for your comment and kind compliment. Hopefully, my blog article will help business owners and their top managers think carefully before they act when considering doing a major money deal and so, get a better one done as a result! (Of course that's presuming they don't go rethink the matter by realizing how they don't REALLY need other people's money just now!) "6 Ways You Can Be A Better Storyteller in Sales
"Brilliant article and I totally agree with you that story telling is a powerful sales tool. However, the bit about projecting a "Better Future" is but one side on the coin I believe. The other, the one about potential negative consequences, can be used to motivate as well by invoking ALARM. Mind you, sales people will need to TAKE particular CARE here for anything negative can be too over powering if laid on too thickly or in an obvious self-serving way. But none the less, it does provide an alternative way of motivating prospects for all of us I think can appreciate how success is not only about what you realize, but also what you avoid. For some context about this, read bankruptcies and car crashes in my Biz Money Matters article "Debt Chickens Coming Home to Roost" at http://blog.tonyjohnston.biz/?p=2166/. "Passion in Sales: Where Has it Gone?
"I think control over this issue lies principally with the company and upper management. They are the ones who need to make sure the company has a vital customer-centric mission and that its products serve key customer needs and wants. If those two things are covered off, getting the sales staff to passionate about selling should be a piece of cake. Here's an example of one retailer who doing a super job in this direction: Lululemon > check them out at http://www.lululemon.com/"
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Time to Strengthen Your Balance Sheet
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