ShawnHessinger commented on the following stories on BizSugar
How to get more leads for your service: do this, not that
"Hi Lori, I'd agree that for the most part a potential customer only wants to hear about how you will solve their problem. The only place I can see for deeper talk about the process of what you do or about your accomplishments might be in the area of credibility. How am I to have faith in you without some idea of your credentials? But how can business owners communicate this without coming off like a bore? "What's New About Twitter Profiles and How to Use Them For Branding
"Hi Martin, I think the new Twitter profiles certainly do open a lot of possibilities. The tricky part, perhaps, is if you have a variety of blogs or websites or brands you're involved with. How do you choose to brand your Twitter account? Or do you select a personal brand that can be used no matter what business you happen to be sharing about?"What's New About Twitter Profiles and How to Use Them For Branding
"Martin, Sorry, just saw this comment. Yes, I think that's the way to go and I'd add a similar strategy is probably best on other channels like Google Plus and Facebook too. I think it's possible to quickly get lost maintaining too many things if you happen to be running several businesses at once."Does Giving Away Free Stuff Destroy Your Product's Value?
"Hi David, Seth seems to be talking about the backlash against freemium and free products and services here. That backlash, however, will never be complete, just as the organic food industry never eliminated McDonald's. However, I think there's also a subtext in this post. It's critically important to understand that all attention isn't the same, that if you really use any means necessary to draw interest to your product or service, there's no way of knowing the right group of people will show up. "10 Must-Read Blogs on Financial Management
"Great list, though I'd argue Seth Godin's is more of a marketing blog. In any case, I'd say studying more financial management is something many entrepreneurs could stand to balance out the creative ideation and give your business model a bit more grounding. "1 Million Page Views Later, How I Am Blogging Different
"Adam, Thanks for sharing Dave's post. Would you agree that creating a quantifiable list of enthusiastic followers is a benefit in any business, not just blogging? What are some recommendations you'd make about collecting contact data from your fans and community?"Subscribe
“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”
Hiring and Interviewing Tips
"Hi Matthew, The part about picking a restaurant is interesting. It can be hard to tell the kind of employee you're hiring just by how they look on their resume. Maybe this technique is no less insightful. Still, I have to wonder what can really clue you in to whether a person will be a good fit for your team or not."