ShawnHessinger commented on the following stories on BizSugar
Ello – the non-consumerist social media revolution
"Hi Martin, I'm also thinking this is going to depend pretty heavily on the same of business you have. For example, as we see, artists have a big presence on the site. It stands to reason then that an artist could certainly build their personal and professional brand simply by connecting to others on the site. On the other hand, other businesses would, I suspect,, find the site a bit less useful."Ello – the non-consumerist social media revolution
"Hi Johnny, I'd agree with your take here. I think for those who don't have a great distinction between business and personal brand the platform would be ideal. On the subject of surviving, remember that LinkedIn survived just fine with the income from selling enhanced features and did so for years before adding advertising. "#TYBCommunity Round-Up: Instagram Hashtags, Long Tail Keywords & More
"Hi Sian, First, thanks so much for sharing the posts from Small Business Trends in the community round-up! From one site editor to another, it's been wonderful to see this section of Tweak Your Biz grow. Congrats on the great content and keep up the good work. "Moovd Videos - Create Them in Two Minutes, With Tweaking
"Let us know how it works out, Martin! It's a simple tool, but looks interesting depending on the application. Joshua Sophy, who did the article for us on Small Business Trends had no trouble at all using it and said it took only minutes to create a video...though it may take you a couple of tries to get it just right. "Should You Put Your "Real" Personality Into Your Brand?
"Hi Martin, I agree. This is an interesting topic. Thinking about personality and how it relates to business is hugely important and I'm wondering why it isn't talked about more often. Too often you hear the advice to be yourself and be authentic when communicating in your business, but what does this really mean? It unrealistic to suggest that it means just blurting out whatever's on your mind, whether it's appropriate for your brand and customers or not."Twitter Marketing - 10 DOs
"Hi Ralli, Thanks for sharing this helpful little post! I think keeping tweets short is a really important suggestion. They give other users the opportunity to comment on posts when retweeting. I'm curious whether you have a favorite tip on this list, or another trick you often use to get better engagement?"Subscribe
“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”
Top Startup Mistakes: Screwing Up Hiring - CateCosta.com
"Hi Cate, I'm sure I'll catch flack for this, but I'd like to take at least partial issue with two points here. First, having worked at companies where the "fire fast" mantra has been taken to extremes, I have to say there are many managers, and I suspect entrepreneurs, who don't know the difference between a bad hire and one that simply needs time to develop. As a result, these companies end up with a revolving door or hires and fires leading to poor morale and a horrible reputation in their industry. Second, I understand the need to hire for attitude as well as skills. But this does not mean you can ignore the need for basic competence. In the tech sector you need someone who has the prerequisite skills to actually achieve the needed results. The same goes for many other fields. Be careful about being seduced by the idea that a positive personality or fitting into your company culture will make basic competency irrelevant. Make this mistake and you'll end up hiring again or contracting out for someone to do the same job you initially hired someone else to do. "