KelvinIsAwesome commented on the following stories on BizSugar
Hey Heather, Yeah, I get tired of the wacky, intentionally-controversial types of headlines. Like, "Why You Suck at Blogging!" or, "Why Failure is a Good Thing!", although I'm sure I've been guilty about trying those out in the past. Wise words to live by from Heather Stone: your post must actually deliver."
...Hi Heather! Here's the second half of my answer (the first half is over at the ol' Function blog: So, the individual posts which make up these series obviously need to be closely related. I find that in order to write an effective post that provides value, information or straight-up answers, I need to first ask myself pertinent questions. I know, it's so dumb it works! I pose these questions in my outlines, break them down in the body of my posts into subheadings, and then in order to wrap everything up, I state a definitive answer as part of my call to action. To be honest, it helps me keep my oft-scatter-brained mind in check because the entirety of the post needs to be on track for the CTA to match the headline. Does that all make sense? I could keep going, I'm sure! I'm really happy you've taken the time to comment Heather, I love these types of conversations!"
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