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With 2.4 Billion ongoing, brand-related conversations among American consumers daily, it's time for companies to think beyond the "customer-centric" marketing model. After all, customers can also be brand ambassadors, PR allies, lead-generation resources, and partners in promotion. ready to engage Read More

Over the years, content marketing has gone from “nice-to-have” to “must-have” in terms of brands’ marketing strategies. So what does 2014 hold for this quickly evolving space?

From increased spending to new content-focused roles to social media adaptation, 2014 will be a big year for content mar Read More

Microsoft Office. Open Office. Google Drive. Which is best for your business? Which helps small businesses get the most done? Find out here. Read More

Tongue-Twister Time: Adding Ads with Google Adsense Adds Influency. And Google's so serious about molding that Influency that they've just DROPPED Google Plus! Read More

Too many businesses spend most of their energy on responding to the details and the crisis of the day vs. what is needed to sustain what’s coming tomorrow. We ignore the important work at our own peril instead of creating vision and key strategies, leading a healthy work culture, building a loyal c Read More

Interestingly enough while I’ve been watching web results layouts change over the past 19 years, you know I’ve never every considered the real back-story rationale as to why those layouts are changing.

And while I’ve never noticed the actual changes, what I have apparently done is to realize som Read More

How do you actually make people do what you want them to do – whether it’s use a service, buy a product, book a hotel or attend a conference? Here’s the prescription for achieving the critical results you need. It’s fast-acting and easy to swallow. Read More

Generally, with an FSA the money is use it or lose it. Recent changes allow you to carry some of the money from your FSA into a new year, if your employer doesn't offer you an extended grace period. Find Out Ways to Use It. Read More

While designing your site or blog keeping the SEO perspective in mind is necessary, as SEO could become your traffic driving source along with Social Media Marketing. Read More