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Starbucks Corp., the world's biggest coffee chain, unveiled a new logo on Wednesday that omits its name and the word "coffee," infuriating loyal customers. Off to a rocky start, but will this be a smart move in the log run? Read More

This is something I hear all the time, "My marketing doesn't work".
If I had a dollar for every time I heard this from someone, I would be one rich person.
Guess what?  Typically it all comes down to one thing. Read More

Hello Everyone, I’ve researched several top marketing tips and put together this “Best Marketing Tips”. If your content is original, relevant and well written you will naturally get traffic. But more exposure can never hurt. So here are 10 Best marketing tips that will Blow your mind. Hope you will Read More

Images are frequently used in blog posts by bloggers. It is important that the images are formatted to allow search engines to find them so that your business can be found by image search as well as by text search. This post shows how this can be done. Hopefully you will find it useful :) Read More

It's the question that everyone's asking: "You say that social media works as a marketing tool for B2B, but where's the ROI?" ROI is, of course, the definitive way to measure success. With social media, it is absolutely possible to measure success, but first you have to decide what it looks like. A Read More

The new year brings new opportunities and possibilities. It also bring a new feature to The Pipeline, a weekly guest post by a leading sales or revenue related expert. To start things off we have a very special view on the state of sales in 2011 from Mr. Dave Stein, CEO and Founder, ES Research Read More

The B2B Social Media Landscape provides an excellent example of asset based marketing. Combining good content with great design, the infographic produced by Base One is a handy piece of content with the potential to become a long-term asset. Read More

Decluttering can be a real pain but it has to be done regularly. Remember, while doing your home business mess and things scattered around only distracts but does not provide a conducive environment to work Read More

To avoid the Procrustean bed, you have to work on the variable that has the greatest impact on sales results and the greatest impact on productivity; that variable is the win rate. Read More