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In their recently-published book 'Marketing Communications – integrating offline and online with social media today', PR Smith and Ze Zook have put together a 10-step guide to developing a social media process that can be applied to any organization.Over the past couple of years, social media has e Read More

It’s easy for anyone, Baby Boomer, Gen X’er or other to give a simple “yes” answer to the question, “do you have the desire to succeed?” However, that answer has a much deeper meaning and ramifications if you’re truly honest with yourself. Read More

Sometimes momentum is positive, helping you to climb to greater heights and produce greater and greater results. But momentum can work the other way, too. Read More

If you’ve been following the Panda saga for a while, you may remember hearing the story about One Way Furniture, a furniture store that was victimized by the Panda update. It got a fair amount of media coverage, including by NPR and the Wall Street Journal. We mentioned them in our first coverage o Read More

A business plan is like a road map. Without it, you may not have the ability to achieve the dreams and goals you have for your small business. If you are just thinking about starting your own business, you may not realize the benefit of a business plan just yet. In other cases, you may have opened Read More

Business partners can be one of the best relationships ever. On the other hand, it can also be one of the most risky moves you make. Getting into business with any other person means you have to rely on that person for the success of your company. It is not an easy process. A great deal can go wron Read More

Before you invest in a business, it is important that you know that it is in an area where the industry is necessary. In short, you need to know that customers are available. You may wish to research the industry itself to determine what trends are occurring. Is this business able to withstand the Read More

Introducing the Black Book of entrepreneurial secrets that lays out a step-by-step road map for starting your own profitable online business. Grab your copy and and learn how! Read More

We’re in a new day and age of web technology. Apple wants to create a post-PC world, and they’ve done a pretty damn good job of it. With the latest talk about the new iPhone syncing, and the rise of the tablet and Android operating system, mobile is no longer something you do on the side, but somet Read More