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Most people consider working from home a privilege, so don’t poop the bed and screw it up. Here’s how to establish credibility and professionalism on phone calls. Read More

Have you ever received a text message when a call would have been more appropriate? Or how about an e-mail when a face-to-face meeting would have made the transaction more personal? How we communicate in business says a lot. In Day 3 of our 12 Days of Collaboration we focus on why it's important Read More

Social Media Authority, leads to positioning that one can expect will lead to the following increase in awareness on the web…i.e. the formation of your own Social Media Community…

Social Media Communities are built via the generation of links, i.e. backlinks from relevant sites and the more lin Read More

Didn’t hit your marks in 2011? Customer base is still not as big as you’d like it to be? Can’t quite figure out why? Forget about sales and remember the “R” word.
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Although it’s typical for American employees to expect recognition verbally from their supervisor when they are doing a good job, it’s not typical in Japan. Japanese tend to not be good at expressing thanks and recognition in words, even in their own language. Read More

The last time public relations was defined was 1982.
A lot has changed since then.
There is this thing called technology that is changing the PR industry every day, let alone in the last 30 years. PRSA is in the middle of redefining PR, which is great. But it’s not allowing for things PR professi Read More

You can sit around for weeks trying to conjurer up the perfect marketing plan. There is an easier way and it’s called the marketing maven. Read on… Read More

The argument for your business having a blog I think is settled… You Should! But I know it’s not that easy. Read More

Social media has come a long way from being a mere outlet for sharing thoughts and images among friends and families. It has become a popular and effective method for webmasters Read More