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Too many customers have long felt distanced from many successful brands, seeing them as closed and mysterious environments, focused only on profits and killing competitors. They may not have noticed the wave of “open businesses,” spawned by the Internet and social media. These are responding to the Read More

you don't have to have millions in the bank to start a business. Here's how you can start a business with a very small budget. Read More

Since March is Women’s History Month, we’ll be highlighting women inventors and women innovators who deserve their place in history. In 1928 it was hard enough for a woman to get a job, but for African Americans the unemployment number was twice as high. But one black woman who was employed was Mar Read More

Want to read about the struggles of SimplyCast as a startup and learn how we developed our customer flow communication platform? Read More

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” Exactly what is that customer experience that every modern marketer is ta Read More

You should be aware of one fact that most buisnesses fail. Here are 3 secrets to help you avoid business failure and achieve success. Read More

Technology today is not what it used to be 10-15 years back. Neither is how business is conducted. And neither is the world. Then how can a core function of your business, sales, be done in the same fashion as it was done 10-15 years back? Read More

Let me be brutally honest with you. Every single day, thousands of people start a business online in the hope of making a fortune. Sadly, most won’t even make a single penny! Read More

Everyone can recognize a great manager a mile away, so why is it so hard to find one? We all remember a few that are “legends in their own mind”, but that doesn’t do it. In fact, the clue here is that the view in your mind is the only one that matters, rather than the other way around. Read More