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I don’t often write about stuff that’s coming, choosing to stick mostly with stuff that’s here and practical now, but a service in public beta intrigues me enough to mention before it’s really off the ground and flying.

TweetupThe service is called TweetUp and the simplest way to describe it is to call it a search engine for Twitter with sponsored results. Now, before everyone on Twitter g Read More

Last week I spoke at PubCon South on the Analytics Strategy panel on the topic of social media. This is something I’m very passionate about and during my Read More

For years now, Search Engine Optimization (SEO) for websites has been honed into a fine art with entire companies devoting considerable effort to defining best practices and touting the value of SEO for raising a site's performance on organic search listings. While I believe in the power of SEO, there is a new offering we have started providing to clients which we call Social Media Optimization ( Read More

Experts exist for a reason. For example, there are many tasks the average car owner can perform on their own with a little practice; they maybe can change the oil, replace brake pads, tune a few elements. But in many cases it’s far more efficient and effective to let an expert dig into the heart of the machine to make it really purr. Read More

Have any of these questions crossed your mind? “How much time do my peers invest in social media marketing? What benefits are they achieving? Where will they focus their efforts in the future?” Read More

The tasks that make up an inbound marketing strategy are known more for requiring constant attention than some of their outbound counterparts. With a trade show, for instance, you’ve got some prep work to do, but once the show is over you can relax. With a blog, though, you have to keep adding new content at the very least. Working with a virtual assistant who specializes in that sort of work can Read More

Did you know Facebook has surged past Yahoo as the number two most popular site in the U.S., drawing nearly 134 Million Unique Visitors in January, 2010? Facebook also topped Google in traffic one week in March 2010. Yes, the social media site has become one of the most popular websites on the Internet. If your not on Facebook then you are not where the action is. Many Small Businesses have made Read More

With any form of marketing, if you don’t measure , you are pretty much flushing money down the pan. Whilst the social platforms that we use to communicate are, on the whole free - your time is not, and all too often its easy to get blindsided, and fritter the day away by being too active within these networks. This guide will help you measure your social media efforts with Google Analytics. Read More