It’s human nature to want to know how you compare to everyone else. In the world of Facebook advertising, it’s absolutely critical that you benchmark your performance against your industry averages. That’s because averages across all industries can vary widely– and even a slight deviation from the Read More
Social media has become an important and necessary tactic within the digital marketing strategies of companies large and small—and it’s not hard to see why. Social media is part of the fabric of our daily lives, which gives brands and marketers the opportunity to create important connections with t Read More
Facebook (including Instagram) unsurprisingly comprises a big piece of this pie, making up an estimated 65.5% of all 2015 social ad spend. This is driven by changes in their CPC model, launch of Instagram ads & the addition of powerful new features. Read More
Do you use Facebook ads?

Looking for tips to get a better return on your investment?

With a few tweaks, you can increase the chances that your Facebook ad campaigns will succeed.

In this article, you’ll discover four ways to improve your Facebook ad campaigns Read More
All Hoteliers with a real backbone look at profitability and how it impacts property value. One challenge for many years has been raising customer acquisition costs. The Hotel Industry is known for its complexity and fragmented structure. A hotel can be owned, operated, branded and asset managed by Read More
Social media marketing campaigns take time to plan and execute. Nowadays, they aren’t just about expanding your reach or announcing a new product or promo. To create more meaningful customer relationships, you must ensure that your marketing messages convey your brand’s personality accurately. Read More
Instagram has 600 million active users every month, and marketers have the ability to reach thousands of different demographics as users add to the 95 million photos and videos uploaded every day.

When looking at this year’s social media trends, the Instagram marketing space is flooded with new Read More
If your business already has Twitter, Facebook and LinkedIn, you may wonder why you should also invest your time in promoting your business via Instagram. Instagram is a great platform for grabbing the attention of users who are drawn to visual messaging and sharing. It has more of a personal touch Read More
With Facebook declining in popularity among younger users, more and more businesses are turning to Instagram to reach younger demographics.
If you plan to adopt a similar strategy, you’ll want to take a look at the following Instagram marketing tips for getting the most out of your presence on the Read More
Instagram recently announced that they’ve gained over 300 million users, even surpassing their much older cousin Twitter. “Over the past four years, what began as two friends with a dream has grown into a global community that shares more than 70 million photos and videos each day,” writes co-found Read More

Give millennials a reason to stay - The benefits that can help you retain young talent

Job-changing is fast and furious in the early years of millennials’ careers: Young adults born in the early ‘80s …

Jon-Mikel Bailey @woodstreetweb Creates Business By Design

Since its founding in 2002, the Web and mobile design firm Jon-Mikel Bailey heads with partners James Stup, Jason … More
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