These days, social media marketers are increasingly focused on how they can improve the effectiveness of the customer's journey - especially on Facebook, which now has over 329 million daily active users and 1.32 billion monthly active users on mobile.

To help them out, Exacttarget analyzed more Read More
The new "Ultimate List" of Ultimate Marketing Lists features six groups of marketing resources that cover the major components of what you need to know to build a foundation of online marketing knowledge and create solutions for marketing problems. Read More
Learn how to divide up your linkedin discussion groups to get more out of them. Then get a tip on how to participate in more than 50. Read More
If your small business budget (or hectic schedule) will only allow you to really concentrate on a single social media platform, choose Facebook. While we’re strong proponents of a well-rounded social media strategy, a new study from G/O Digital, the digital marketing wing of the Gannett media compa Read More
Social media marketing is a powerful way to spread your content, but if not used correctly, it could be harmful for your site.

Mistakes are always just around the corner and in this post you can read some of the most common ones. Read More
LinkedIn recently opened up its publisher platform to the general public and this article talks about 10 metrics gathered over a 30 day period, including what topics top publishers are writing about, the average post length and other tips for new writers to tap into LinkedIn as a traffic source. Read More
Last week, UK bakery Greggs found itself on the wrong end of an internet prank (or possibly it was malicious) when its Google Places listing appeared with an altered logo. Underneath the logo itself, embedded in the image, new text had been added which read “serving s*** to scum for 70 years.” Read More
Social media is a crucial communications platform for all kinds of businesses nowadays. Marketing with social media can play huge dividends if done properly. Ignore it at your peril.
But which department in your organisation has responsibility for looking after the social media pages? Is it market Read More
Social media is a highly effective way for small businesses to market and promote products and services. If you’re ready to use this form of Internet marketing for your business, then you may also be looking for guidance on how to make it work for you. Read More
Collect all the “likes” you want on Facebook. They’re not really yours. So says a district court judge in Florida, cutting down a woman’s attempt to wrestle several million Facebook (FB) “likes” away from BET’s (VIA) official fan page for its comedy-drama The Game. Read More

Free, Fast & Easy: A new way to communicate benefits to employees

  We know that as a small business owner, you have your hands full. Aflac has made it easier for you to communicate …
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Ian Smith @IanDSmith Builds a Remarkable Business

Ian Smith likes to say that your business is either remarkable or invisible, and that which one it is depends on … More
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