Wondering how do you move a social media fan from just liking your Facebook page to actually returning to your page every day, reading your content, interacting, subscribing to your email list and eventually buying your product or service? This article describes how to use facebook to make friends Read More
Instagram quickly outgrew its first impression as a fun app for kids and has become a serious content marketing, networking and audience building tool for individuals and brands. It’s one of the most popular social networking sites on the planet, with over 200 million active monthly members sharing Read More
A picture is worth a thousand words. Or so they say...

If this is true, why is it that so many marketers struggle to grow their brand on Instagram while their Twitter TWTR -1.68% and Facebook FB -0.38% accounts take off? After all, a picture has got to be at least worth more to your audience tha Read More
2017 is going to see a significant change in the way consumers will be using social media. Thus, you need to anticipate the shifting pattern of consumer behavior on social media and adapt your marketing strategy accordingly.

Here are major social media marketing trends that are expected in 2017 Read More
Here are 10 new and surprising stats marketers need to know about social media usage. All of these stats come from Nielsen’s 2016 Social Media Report, which was released today. Read More
What are your social media etiquette rules?
Do you have them for your community on the media where you engage them in discussions?
The past few Presidential elections really opened our eyes as to how important it is to create rules and content boundaries and how to use settings to control and enf Read More
If you’re not among the 48 per cent of the surveyed small businesses currently using social media to promote your business, perhaps it’s time you joined them? Too busy, you say? Try these some simple and practical strategies to not only get your business on Facebook, but do it well. Read More
There is often a lot of confusion between the differences of SEO (search engine optimization) vs. SEM (search engine marketing.) In the article, we will explore the differences between them so that you can build a better online marketing presence. Read More
When you hear the words “search engine optimization,” you likely think of Google. This makes sense, as Google is clearly the alpha dog when it comes to search engines, holding 63.8% of the market share. But there is also a second search engine that you should focus on to maximize your business’s ex Read More
When it comes to marketing yourself on YouTube, there is really only one golden rule you need to know—and yet, it’s the most difficult one for everyone to execute. Read More

Give millennials a reason to stay - The benefits that can help you retain young talent

Job-changing is fast and furious in the early years of millennials’ careers: Young adults born in the early ‘80s …

Join Us for the Brother CreativeCenter "Back to Business" Twitter Chat

We're looking forward to some great networking and fun during the Brother Creative "Back to Business" Twitter Chat 2 … More
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