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So let me propose the following to you – blogs are very different. Twitter styles are very different. The audience you are trying to engage could very different than the audience of another blogger or Tweeter you admire. And therein lays the problem with things like Klout scores and best practic Read More

When you have a few million followers on Twitter, you have to treat the medium as if you were posting a headline for all to read in the New York Times. The problem some people don’t fully fathom with social media is. Because while it's conversational in nature, people are also eavesdropping. Read More

Tons of small business owners are jumping on Twitter to grow their brand presence online or use the diverse platform to accomplish the many other business goals they might have. Twitter, just like any other social media website you join, will demand you to jump in head first to learn how to use the Read More

This post looks at social media engagement and why it's not just a numbers game. Find out if you're making this common mistake with your own social media activity. Read More

Facebook's terms of service are pretty clear! Facebook pages are for businesses and Facebook profiles are for people. So why then have some businesses set up and persevered with a profile? Read More

Guy Kawasaki on what makes for great content, why businesses need to embrace nobodies, his new book Enchantment and how he promoted it. Read More

It's absolutely true! Generation Y loves direct marketing and direct marketing can help Social Media Marketing get better results. Read More

Blogging successfully is about being able to find your niche and to write well to create a dynamic audience. Blogging by copying the blog style and form of others will mean you just become noise with nothing to add and your blog efforts will fail. Wouldn't you prefer to be a shepherd than a sheep? Read More

A lot of people seem to have the idea that we should not ever be using social in the car because it is no different from using your mobile phone for calling or texting (we all know this is outlawed in many countries and states) but is this really the case Read More