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Written communication can be difficult to get right when selling to different cultures. Yet the right touches of written communication within your sales process can help you establish good international business relationships. Read More

International salespeople learn to develop cultural skills to evaluate when and how to deliver information and explanations to different cultures. In international sales, salespeople do not simply explain things, they also get people to want to listen to them. They rely on strong cross-cultural communication skills. Read More

What makes a selling process work? The strategy behind it. And by definition, strategy is not random. So why are some salespeople so random in their approach to selling? Read More

Cultural differences usually create negative reactions. When we do not understand these differences, they become trust and credibility barriers and can even end sales discussions. Everyone prefers to do business with people they like. Here are the two sides you need to look at. Read More

Here are ways to find out if a salesperson is suffering from PTSD, post traumatic SALES disorder. Read More

A key sales best practice is thorough preparation. In international sales there are additional reasons why preparation is critical. These reasons are because of cross-cultural differences and the extra explanations you need to make. Read More

Used properly and consistently, client meeting agendas can both minimize risk and improve the flow of a sale. Read More

We've all known people who showed some of these signs; and they probably shouldn't have been in the sales profession. Read More

When cross-cultural challenges effect international sales, remember that we all respond to stories. When prospective clients hear a story where they can identify themselves, this usually brings questions to the surface and opens the dialog. Read More